How forward thinking is your system and supplier?
18th June 2014
In a market sector as rapidly evolving as the travel industry, thinking two steps ahead plays a vital role in giving businesses a cutting edge. Yet despite the importance of a forward thinking strategy to delivering growth, many operators are failing to implement such plans as a key priority.
For tour operators working upon older technology systems in particular, mapping out a roadmap for growth can often be overwhelmed by the rigors of day-to-day tasks. Not only can this constrict the way you wish to expand your business, it can sometimes halt growth all together.
How an older system can stunt the growth of your business
Developing a strong strategy, sales plans as well as marketing and product road maps are all key to helping your organisation achieve its business goals. Underpinning these goals however, is the technology that you have in place to support that strategy.
Robust reservation platforms form the foundations of your operations - yet that robustness is dependent on the vision of your supplier.
Whether you’re a unique flight specialist looking to add hotel beds to your product offering, or an online tour operator craving the addition of luxury extras, new functionality is at the heart of catalysing growth. Yet if your supplier is struggling to fulfil basic development needs, how will they be able to cope with understanding the wider requirements of your business?
As your operation grows and booking volume increases, maintaining an effective system shouldn’t represent an ongoing battle. But with the appetite to develop legacy systems continuing to wane with suppliers, valuable resources can often be used to simply keep the platform ticking over.
Matching stability with innovation
If a platform is requiring months of development to prevent it from creaking in the short-term, your business’ future growth could be seriously impaired.
It’s important to not get trapped in the limitations of your current system – and if worries over the stability of your current platform are preventing you from adding new products, it could be time to change.
Great technology suppliers combine versatile and robust solutions, with innovation and detailed market knowledge. If you feel your current system is holding your business back, ask yourself some of the following questions:
- Does your system currently allow you the flexibility to update and make changes to your product?
- Is your supplier proactively helping your business understand technology changes within the market and recommending developments to help you stay ahead of the competition?
- Has your supplier laid out a strategic roadmap to cater to your long-term developmental needs?
Innovative, reliable and forward thinking suppliers are able to produce positive solutions to all of these questions. By focusing on the future, businesses can develop and sustain growth on reservation platforms designed to grow in tandem. Tour operators working on systems besieged by a supplier’s inability to look towards the future, however, could be in danger of being left behind.